EXPERIENCE.
2021- Present
MOTILI
SENIOR UX/UI DESIGNER
Leading the UX/UI efforts behind the redesign of Motili’s mobile app, a field management tool for HVAC technicians. Conducted user interviews and analyzed survey data and SOPs to create user personas, mental models, and journey maps. Designs user flows, wireframes, and mocks to demonstrate scheduling, time and location tracking, document management, invoice creation, and eCommerce features. Developed the mobile product strategy, prioritized features, and built a roadmap to identify future release window.
2018-2020
PUBLICIS SAPIENT
EXPERIENCE DESIGNER
Served as the UX lead during the redesign and technical reconfiguration of an NIH website (of more than 900 web pages) to a mobile-friendly platform in half the timeframe and at half the cost of the prior migration. Redesigned and conducted usability testing on a federal platform used to collect and manage data for participants in a scholarship and loan repayment program. Created wireframes and prototypes to communicate the visual elements for a new provider management portal and task dashboard.
2015-2016
AMERICAN HUMANE ASSOCIATION
2020-2021
PRODUCT DESIGNER (Contract)
Led the UX/UI efforts behind the creation of the speed test experience on the My Spectrum mobile app. Created user flows and mobile wireframes for pod installation, manual troubleshooting, and IoT onboarding. Led demos during design reviews with stakeholders and leadership. Worked in an Agile process with product managers, QA, and developers.
CHARTER COMMUNICATIONS
2016-2018
DIRECTOR OF DIGITAL AND CONTENT STRATEGY
Served as the UX lead and oversaw the design overhaul and technical management of SCA’s flagship website and associated microsites. Directed the development and optimization of content across SCA’s website, email, and social media channels. Built a ticketing system to track, prioritize, and streamline marketing requests from staff. Managed and mentored a three-person web production team.
STUDENT CONSERVATION ASSOCIATION
MANAGER OF DIGITAL CONTENT STRATEGY
Used digital analytics and market research to develop, optimize, and execute digital campaigns that involved producing and promoting content across the Association’s web and social media channels. Managed a two-person web production team and built relationships with celebrity influencers.
2012-2013
U.S. GLOBAL CHANGE RESEARCH PROGRAM
2013-2015
PEW CHARITABLE TRUSTS
SENIOR ASSOCIATE, DIGITAL
Provided advanced-level project management for multiple projects and service teams (designers, editors, web producers). Facilitated communication and negotiation within and across project teams. Assisted in script and storyboard development, and provided support for on location video shoots to produce videos aimed at changing international ocean conservation policies. Educated staff on user experience best practices, helped the organization's experts present their research in more engaging ways, and assisted in script and storyboard development.
COMMUNICATIONS MANAGER
Designed, launched, and managed a White House website. Coordinated a coalition of 13 federal agencies working to unify climate education across the Federal Government. Managed and mentored a three-person communications team. Worked with three federal agencies to create an interactive seal level rise mapping and calculator tool which won a GreenGov Presidential Award.
2011
HINGE MARKETING
ONLINE MARKETING INTERN
Conducted market research, website audits, and SEO keyword research to increase traffic acquisition, conversion, and retention to professional services websites. Developed and implemented website growth and content strategies to enhance brand visibility and recognition.
2007-2009
NATIONAL WILDLIFE FEDERATION
WEB PRODUCER
Assisted with content drafting, layout, visual appearance, usability, and brand integrity of NWF web properties for the purposes of advancing priority campaigns and strategic initiatives. Organized and managed clients and resources, identified risks, developed risk management plans, and defined the scope and time constraints for projects.
2010-2012
YALE PROJECT ON CLIMATE CHANGE COMMUNICATION
RESEARCH ASSISTANT
Conducted user research and task analysis to uncover user needs and drive design concepts for website enhancements to optimize user experience and traffic acquisition. Created, promoted, and managed content for the YPCCC social media networks. Used online metrics to evaluate and refine the YPCCC social media strategy.
2010
NATIONAL WILDLIFE FEDERATION
GRAPHIC DESIGNER
Conceptualized and designed print promotional materials and sales collateral. Translated client needs, content, and branding into technically executable color comps and website concepts. Rendered design elements from Adobe Photoshop and Illustrator into usable elements of a working website.
EDuCATION.
2019-2021
POST-BACCALAUREATE PROGRAM FOR COUNSELING AND PSYCHOLOGY PROFESSIONS
UC Berkeley Extension, Berkeley, CA
2017-2018
CERTIFIED UX DESIGNER IMMERSIVE PROGRAM
Career Foundry, Berlin, Germany
2010-2012
MASTER OF ENVIRONMENTAL MANAGEMENT
Yale School of Forestry and Environmental Studies, New Haven, CT
2001-2005
BACHELOR OF SCIENCE, BIOLOGY
BACHELOR OF ARTS, MEDIA STUDIES
University of Virginia, Charlottesville, VA